Academic :

TWO YEAR MASTER DEGREE IN PUBLIC RELATION AND ADVERTISING (MPA)

Looking towards the growing demands of the market, Institute of Media studies has introduced the course MASTER DEGREE IN PUBLIC RELATION AND ADVERTISING (MPA). The course mostly aims at providing a challenging opportunity to the new generation to pursue their career in Public relation and Advertising. In the mean while the growing industrialization in India has brought a big opportunity for students of new generation to work in corporate sector with the companies of billions. The scope of the course not only remains restricted with this only, rather it further goes up to provide the students a better scope to work with the associated fields of communication . MASTER DEGREE IN PUBLIC RELATION AND ADVERTISING (MPA) is a two years program consisting of four semesters.

1ST SEMESTER

2ND SEMESTER

3RD SEMESTER

4TH SEMESTER

COURSE FEES

The applicants who are finally selected for admission will have to pay the following fees at the time of admission for 1st year only. The 2nd year fees will be collected at the time of readmission in the next year.

Rs 20,800/- only, payable at the time of admission in 1st year and Rs20,800/- only, payable at the time of re-admission in 2nd year for the MPA students.

IMS MODEL TEACHING & TRAINING METHODS

• Participatory, intensively inter-active classroom transactions


• Learner-fronted teaching methods


• Adequate use of audio-visual aids in the classrooms


• Exposure of the students to new and innovative developments in media management.


• Regular workshops, seminars & conferences in the relevant subjects of study.


• Weightage given to inter-personal communicative exercises, extra-mural and cultural activities.


• Better scope to learn modern mass media techniques.


• Review and internal tests conducted in due time to check the proper growth of students.

FACILITIES

• Well-equipped classrooms with modern teaching aids like LCD and overhead projectors, audio-visual systems etc.


• Well-stocked, up-to-date library with relevant study materials


• Well-furnished computer center with the latest software and hardware including internet facility.


• Career Development and Guidance Programmes for the students conducted by expert media professionals.


• Hostel accommodation for students.


• Extra care accorded to the girl students.


• Workshops, seminars, conferences conducted regularly for students' exposure and facilitation, attitudinal and intellectual development.


• Cultural activities like music, drama, debating, quiz competitions etc organized during the cultural week.

SUPPORTIVE PROGRAMMES

IMS has developed some very essential and innovative study and training modules for enhancing the students' intellectual, mental and emotional quotient and for their over-all personality development.

• Communicative English


• Presentation Skill Development


• 


• Public Speaking


• Computer Education and IT Trainings


• Leadership and Team Building

COURSE SPECIALITY

• Orientation Programme: Before the beginning of the first academic session, IMS organizes an orientation programme to enable the freshers understand and internalise the academic requirements, know about the institute's vision and commitments etc.


• Classroom Transactions/Seminars/Workshops: Classroom teaching and learning methods are interactive. Essential audio-visual aids are used. Workshops seminars and extra-mural lectures by experts are organized as a part of the curriculum.


• Practical Training: The students are required to spend 8 weeks in practical training at their own cost in different spells during the vacation. They will have to be attached to different newspapers and government and non-government organizations both inside and outside the state, and are to submit a report on completion of their assignments.


• Dissertation: Students are required to prepare dissertations on topics of their own. The objective is to train the students to do an in-depth study of some aspects relating to their studies.

CORE FACULTY

Amit Neogi
Gyana Ranjan Mishra
Sarita Chopra Chakravaty
Jayant Swain
Ambika Sankar Mishra
Anurjay Dhal
Rakesh Patnaik
Dusmant Das

VISITING FACULTY

Prof. S. Balasubhramaniyam
Department of JMC, Bangalore
University
DR. Tapati Basu
HOD of JMC, Calcutta University,
Prof. J. S. Giri Rao
Berhampur University
Mr. Krishna Sankar Kusuma,
Asst. Professor,
AJK Mass Communication Research Centre
JAMIA MILLIA ISLAMIA,
University New Delhi.
Deepak Kumar Samantaray
Asst. Director, AIR, Cuttack
Suman Bhattacharya
Branch Manager, The Statesman

PLACEMENT PROSPECTS

Trained Media Study and Management students have multiple opportunities for satisfying and highly profitable employments in different media houses and organizations. Successful students can join NALCO, IMFA, DOORDARSAN, OTV, ETV, ZEE TV, CINE-VISTA, PARADEEP PORT TRUST, PPL, GRIDCO, I & PR Deptt., Govt. of Orissa, PIB, FIELD PUBLICITY, S.E. RAILWAY, ORISSA DIARY, OMFED, IDCO, FILM DIVISION, SANKET, SAMPARK AD AGENCIES and a host of other institutions and organizations, both governmental and non-governmental. The placement cell of IMS takes care of providing suitable placement to the deserving students.

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